Creative Mills Productions

Every once and a while a client or project comes along that makes you realize why you chose your profession in the first place. It happened recently to us when we worked with MSCO, a New York based marketing firm. Together, we developed a quirky, fun jingle to fit their animated TV campaign.  Let’s face it, we can all go through periods when we approach our creative in a “factory-like” manner.  Sometimes, after writing and producing hundreds of jingles, the left side of the brain wants to just. . . chill. . . and our professional chops take over.  And that’s okay.  But this project was different.  The product was STRUTZ™, “The Human Shock Absorber”, and we got to collaborate with a Creative Director and an Animator (Animotion) who set the bar high and wanted a special end-product.  We were allowed to stretch out a bit, and have FUN with it.  What a concept! The ideas ended up being fairly simple, but VERY effective.  Very cool.  Now back to the F#$!@&! grind.  Here’s to many more “STRUTZ™,” jingle projects!