Blog

The Car Guys are Getting It.

Posted On:

, by Bill


Two out of the last three blogs have been about the Automotive Industry. . . I know.  But as I’ve said, “US car sales were up 5% in October”.  Why?  What’s the reason?  Economy pulling out of the recession?  Yup.  But there’s something else going on here.  Instead of filling 30 second TV/Radio Spots with tons of verbiage like “One Day Only!”. . . “Zero Down!”. . . “3 Days Only!”, “Price, Price, Price”, etc., the national spots are filled with story telling imaging.  That is, telling THEIR story. . .

Name Calling

Posted On:

, by Miriam


Jingles have gotten a bad name.  And not because of the many jingle writers and producers out there who are simply bad at it.  What I’m saying is, these days calling a memorable piece of music a “Jingle” often gives it and older connotation.  To many, the label “jingle” only conjures up Oscar Mayer Weiner, Doublemint Gum, Kit Kat and other great classics, never anything fresh and new. . .

We’re Buying Cars Again!

Posted On:

, by Bill


I don’t have a Phd in market economics or masters in finance. . . not even a bachelor’s degree in business.  But I do have a good sense of “what kinda them there things’d be good fer r bizness.”  Like car sales for instance.  Check it out:  GM just announced that US cars sales were UP 5% in October!  Car buying has always been a good indicator for Creative Mills.  It means people are more comfortable spending money, which means small business owners continue to advertise, and we produce more Jingles, Radio/TV commercials, and Voiceovers.  And THAT.  Is Grrrrreat!  Now the question is. . . Jeep or a Lexus?  Decisions, decisions.  By the way, if you happen to be an Auto Dealer in need of a Jingle. . . check out out our Auto Dealer Jingle Montage.

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