Blog

Forget the 30 Minutes. . .

Posted On:

, by Bill


Let’s face it, one of the hardest things to place a monetary value on is Creative Development and Production.  At any level.  We’re talking about everything from voiceover, web design, original music, script writing, video for web/tv, audio for web/radio/tv, jingles, logo art. . . the list goes on.  The reason for this is simple:  The amount of time required to create great art/creative varies WILDLY!  I can tell you as a composer/producer I’ve come up with killer stuff in 20 minutes.  I’ve also labored for weeks on a single piece to get that same result.  I know other creative types have had similar experiences.  Enter the best line ever spoken on this subject, delivered by Sir Paul McCartney. . .

You Don’t Have to Break the Bank.

Posted On:

, by Bill


I just had an interesting experience with one of our small market clients and, well. . . it made me think.  Here’s the set up:  We’ve been writing and producing their radio ad campaign with great success.  Everybody loves it.  The client loves it.  The agency loves it.  Their new and existing customers love it.  Business is up.  So far so good.  Recently they decided to have us write and produce their new TV campaign.  Cool.  We’re all set to pitch the creative and get rolling.  Then, our client is approached by the local cable company. . .

Consistency.

Posted On:

, by Bill


Some things are obvious, right?  I mean. . . nobody needs to tell you that fruit is better for you than than fried chicken, or exercising is better that NOT exercising.  But when it comes to creating and sticking to a multi-platform media campaign, some things are really worth remembering.  Like slogans or positioning statements:  Develop a good one and use it.  All the time.  Everywhere.  (you know;  ”Staples.  That was easy.”). . .

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