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Quality.  Service.  Selection.

Posted On:

, by Bill


Three words used together a lot over the years in Radio and TV.  A LOT.  During the last 10 years, you’ve probably read, heard, or seen many “marketing experts” say something to the effect of “. . . these words are over used!  They don’t mean anything!  Everybody is saying this!  Stop using these words in your ads!”  To which I say:  All True.  Kind of.  But the intent, the meanings of these specific words have great value by themselves.  The trick is how to get that meaning across in a creative, exciting, MEMORABLE way. . .

Use When Available.

Posted On:

, by Bill


Here’s a news flash:  Classic hit songs work great for branding businesses.  Wow.  Why do they work so well?  Because when you use a classic hit like say, The Eagles’ “One of These Nights”, you’re beginning YOUR branding campaign by building on 30 years of their “already established branding power”.  You’re taking what the The Eagles did over 30 years ago and USING IT NOW!!  It’s as if you instantly become. . . I don’t know. . . TIDE. . . or CREST!

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