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Maximize Your Mini-Jingle

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, by Bill


Lately we’ve been hired to write and produce a lot of Mini-Jingles, which is basically a 30 second Jingle Sing Out minus everything but the actual :07 of singing at the end.  That’s right.  We write and produce about 7 seconds of hooky melody and music.  That is a Mini-Jingle.  Mini-Jingles can be highly effective.  Our clients tack their new Mini-Jingle on to the end of their :30 TV/Radio commercial, which for whatever reason may have some other music or audio under most of it.  Often times the client is just trying to save money, but. . .

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