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Do I Have to Love My New Jingle?

Posted On:

, by Bill


Well. . . yes.  And no.  And. . . wait.  Let me explain.  You should love your new jingle if it’s super catchy, successfully engages your business’ target demographic, (say, upper middle income single women 25-34), and is extremely well produced.  (ya know, like what a hit record sounds like)  You don’t have to love your new jingle like you love your personalized portable playlist.  These are two different types of musical “love”. . .

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