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Renew Your Jingle.

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, by Bill


So, back in the day you had a great jingle.  (we’re talking 20 years ago)  I mean everybody loved this jingle.  Your mom, dad, wife, kids.  The dog.  Strangers would walk by you in the grocery store singing your jingle.  Now that’s a great jingle.  But, fast forward 20 years, and you’re getting pressure from your marketing people to get a new jingle, or worse, stop using a jingle altogether.  Yikes!  These people say your jingle sounds dated (it does).  These people say nobody uses jingles anymore (they’re wrong). . .

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