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HAVE A PLAN.

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, by Bill


So you’re all set.  Ready to embark on the journey that is “the writing and production of your Radio or TV commercial. . . from start to finish”. The Key to Success?  Have A Plan.  You may have a lot of things you want communicated in your ad, but it’s always best to narrow down that list to 3 items at most.  That way you’ll have time to clearly and creatively get those points across with repetition, as well as time to mention the all important phone number/web site a couple of times, which as you know is super critical. . .

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