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The Weisenshmeckle Way

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, by Bill


We’ve talked a lot about the connotation of the word “Jingle”.  Jingle?  Doesn’t “Jingle” imply one of those dorky local auto dealership songs?  You know, one that goes:  “Weisenshmeckle’s Chevrolet…The Best Sales and Service…the Weisenshmeckle Way!”?  Or some variation of that?  The answer is a resounding NO.  In 2015, “Jingle” is used within the advertising music industry to describe many different kinds of music. . .

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