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Why Jingles Work.

Posted On:

, by Bill


Simplicity. . . the mother of invention.  Or something like that.  Or maybe that’s not even close.  What we know for sure?  Simplicity is the absolute key to crafting an effective Jingle (earworm) that will brand your company.  Researchers at the University of Cincinnati have learned that earworms thrive in our “phonological loop”, a short-term memory system located in the brain’s audio cortex.  But let’s not go all “Bill Nye” here.  A lot of this stuff comes down to. . . well. . . common sense.

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