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The Most Effective Branding Vehicle

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, by Bill


This just in:  Short of buying ad time during the Super Bowl, Jingles are the fastest, most effective way to brand your business.  Period.  Why?  Well, we all agree that there are too many variables and too much noise out there when it comes to broadcast and web marketing.  Every brand needs to be bold and distinct.  Slogans need to be few words partnered with big punch.  I know we constantly refer to McDonald’s or Nationwide insurance as the go to examples of big time effective jingles, but there’s a reason for that.  They work.

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