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Substance Over Style

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, by Bill


So the other day I’m in Studio A putting the finishing touches on a 30 second jingle.  The music is sounding great, the genre is exactly what the client wanted, and the vocals are really hooky…creating a killer earworm.  Life is good.  I take a sip of ice cold water from my Chicago Cubs 2016 Word Champions tumbler, lean back in my chair, and let out a sigh of musical satisfaction.  My eyes wander across my screen and come to rest on something that destroyed my reverie. . .

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