Blog

Words Matter.

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, by Bill


When it comes to marketing your business, the words you choose to use can make or break you. . . even if you have “The Best Words”.  But of course you knew that.  Duh.  What I’m specifically talking about are the words you choose for you business’ slogan.  Your potential customers absorb your slogan in different ways, on different platforms.  On the radio, print advertising, streaming services, TV, Billboards, in Movie Theaters and on many forms of social media.  So how can you be sure your slogan will work effectively across the board?  It’s not easy, but it can be done. . .

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