Ever been wandering around the house….trying to get that annoying melody out of your head? Yup. Me too. It can stick with you for an entire day…or days! But that’s the point. One morning, I found myself singing in the shower about a certain local Mexican restaurant chain that shall remain nameless. My wife and I ate there…that night. True story. When done right, jingles trigger emotions that can affect your business’s target audience, meaning more sales for you! Unfortunately, poorly produced jingles will have no impact on your business at all. (unless it’s a negative one). The moral of this little story? Don’t be cheap when it comes to purchasing your jingle package! There are a lot of people selling jingles out there for a song and a dance (sorry about the pun), and YOU GET WHAT YOU PAY FOR. But if your jingle melodies and lyrics are catchy….and the music production is big time…you win.


radio ads commented on March 25, 2009, 1:37 am
I totally agree with your point of view that jingles play very important role in the success of any business because people forget the product but remember its jingles and these jingles are being associated with their feelings.