Okay, so you or your client is looking for that “Home Run” jingle. Hip, memorable and guaranteed to drive business through the door. Not a problem. We’ve done it hundreds of times before, and we’ll certainly do it again. Except….there IS a problem. Many, many times, after going through all of the pre-production calls, filling out our jingle prep information sheet, and generally getting close to what will be a good sound for the client, we’ll get this comment:
“Well that sounds nice, but I really like Kanye West.”
Wow. Really? Because you indicated during our prep work that your target demographic is 40-50 year old Wall Street types. Hmmmmmmm.
NEVER confuse personal musical taste with what will ACTUALLY WORK for you or your client. This is the biggest mistake we see when working with decision makers regarding jingles. Don’t make it personal. Make it RIGHT. Stick to that rule of thumb and you’ll soon be reaping the rewards of a smartly crafted jingle married to a great marketing campaign.
Blog
Comments
Dan Katz commented on May 27, 2009, 4:14 am
Creative Mills put together a new birthday jingle for our Sunrise morning show here in Evansville, Indiana and it sounds amazing! They got it to us so quickly we were amazed. These guys are top drawer! And they don't skimp on quality. They have the talent to match any major company, but treat you like a member of the family. I highly recommend Creative Mills. You will not be disappointed. Go to our website listed above and check out the personalized birthday jingle. Thanks again Creative Mills!Gina Moore commented on September 10, 2009, 1:03 am
I have been working in the jingle business as an Award winning Writer/Singer/ Producer for 20+ years in Memphis TN., and I have never heard this "spot on" advise put so accurately. If Clients are smart, they will listen to the experts. After all that's why you pay them to do the job. If you have a business selling urban style street clothes to bangers, and You like Glenn Miller, Chattanooga Choo Choo just isn't going to get it. It sounds like these guys know the ropes. Good Luck with the business. Your productions sound very good.
Radio Ads commented on May 25, 2009, 6:22 am
i really liked the title of the posting .... that u may jazz but ur client will ROCK... this is what a business wants.