It’s a new media world we live in and you just gotta love the blogosphere. Twitter. Facebook. All of it. Everybody gets to come to the party and weigh in with their “opinion”. Isn’t that great? And there’s no need to be armed with things like facts, research, experience or even the truth. Just come on out… be read, be heard and be seen. You can read anything about anyone, anytime, anywhere and you never really know if there’s any truth to it. So I thought “Hey, maybe WE can do that with our newest blog”. So here goes: UNBELIEVABLE second quarter for us here at Creative Mills. Among other projects, we’ve worked on a jingle, original music and spot development for Sony’s new toenail held i-camera 3.0. Sony flew us out to LA for production. From there we traveled by catamaran to Alaska where we spent a week re-creating actual ice fishing ambience for the last :07 of the radio commercial. Never realized how HARD is to cut an actual hole in 6 inch thick ice, but it was well worth it…got some great “nat sound” that really brought it all together. We also sampled some penguins mating and used that in the musical hook for their new jingle which worked out great, except for the one female penguin who was a major “diva” and wanted to do complete re-writes on everything. What a bitch, right? On second thought…I think we’ll stick to writing about real stuff. That actually happened. Or just stuff we know about. We ARE working on a big project for a dog food company with an east coast agency that we love. And they pay on time. Not as splashy as the made up stuff, but it’s the truth. No lie.
