JINGLES: THE OPPOSITE OF DORKY.

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, by Bill


We are, among other things, a Jingle Company.  One of the top Jingle Companies in the country (Insert our own horn toot here).  But seriously, we don’t say that to brag.  It’s been a long journey to get to where we are today.  Me?  A really wet-behind-the-ears version of me wrote and produced my first jingle in 1992.  It was for LaSalle State Bank, when Creative Mills Productions was just a gleam in my dog’s eye.  It was a really strong jingle and it worked!  But that was then….and this is now. 

Since around 2000, we found ourselves spending more and more time trying to convince potential clients that good, effective Jingles are hip…they’re relevant.  That good, effective Jingles are not dorky simply because there are people out there who think the word “Jingle” is.  The examples to back this up are endless and you all know them:  “Nationwide is on our side” (Thanks Peyton).  How about “Bah dah bah bah bah, I’m Loving it!”  Mickey D’s isn’t even in the freakin’ vocal sing, yet…it kills.  The list goes on and on.  “Like a Good Neighbor, State Farm is There”,  Subway’s “5 Dollar Foot Long”, “Give me a Break, Give Me a Break, Break Me off a Piece of that Kit Kat Bar!”.  I could go on and on and those are just some National Jingle examples.  If you want to hear killer examples of Local, Regional, and National Jingles, just click on one of our Jingle Demos.  But hey… it does seems like we’re making progress in our fight against PJD or “Perceived Jingle Dorky-ness”.  Let’s all do our part… and win this fight together.  Jingle Strong. 




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