It’s not the Minutes. It’s the Decades.

So let’s just put it out there.  Value.  How do we place a value on something that’s created?  We’re talking about everything from voiceover, web design, original music for film, TV, the web, radio, script writing, creative, sound design, logo art…the list goes on.  It’s kind of random when you think about it, which sometimes makes it hard.  The amount of time required to create great art/creative varies WILDLY! I can tell you as a composer/producer I’ve come up with killer stuff in 20 minutes.  Then there are times I’ve labored for weeks, months, or years on a single piece to get that same result.  We all know MANY creative types have had similar experiences.  So never judge an artist by how long it takes them to create the art.  Some of my best stuff has basically taken about 20 minutes!  Take Paul McCartney.  He had just played “Live and Let Die” to the Director of that particular Bond film who was blown away.  When informed it had taken McCartney “just” 30 minutes to write and arrange it”, Director turns to ex-Beatle and said “Wait a minute, I just paid you a million dollars for 30 minutes of work?” Paul responded, “Let’s not talk about the 30 minutes. Let’s talk about the 40 years.” His 4 decades of experience. That’s what it’s all about. You can’t get 40 years of seasoned excellence from someone with 5 years of experience.  Ultimately you have to pay for it.  That’s the value of great creative work.  Like excellent Jingle Writing and Production. It started when I was 15.