The Most Effective Branding Vehicle

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, by Bill

This just in:  Short of buying ad time during the Super Bowl, Jingles are the fastest, most effective way to brand your business.  Period.  Why?  Well, we all agree that there are too many variables and too much noise out there when it comes to broadcast and web marketing.  Every brand needs to be bold and distinct.  Slogans need to be few words partnered with big punch.  I know we constantly refer to McDonald’s or Nationwide insurance as the go to examples of big time effective jingles, but there’s a reason for that.  They work.

Let’s take a look at it.  Imagine you’re hearing a Nationwide radio/tv commercial read by a top shelf voice talent.  It goes something like this:  “…we take care of familes…Peyton Maninng…yada, yada, yada…” insert funny line here….and finally, their spoken slogan…”Nationwide is on your side”.  Now let’s flip it.  Same ad but at the end comes the sweet singer…”Nationwide is on your side”.  No contest.  The jingle has stuck over the years.  Worldwide recognition.  The spoken slogan?  I think we can all agree it wouldn’t hold a candle to the jingle when it comes to…Burning.  A.  Brand.  Into.  Your.  Head.

Great Jingles are like hit songs…you can’t forget ‘em even if you try. And you don’t have to blow your budget on one.  Those days are over.  So call us….we’ll deliver bold and distinct with big punch and everybody will be singing your tune.

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