From Madison Avenue to Hollywood Boulevard, advertisers Big and Small have figured it out. Original music and original jingles have monstrous branding power. We think The Barnes Firm sums it up nicely here. Not only that, but in many ways, ad campaigns have replaced Top 40 Radio as launching pads for new songwriters and artists. With dwindling album sales the past few years, indie artists have partnered with A List corporations like Apple, Converse and Bud Light to put the pedal to the branding metal. Smaller companies have followed suit, hiring composers and production companies to come up with finger snapping melodies and grooves that ultimately drive new business.
Jingles are a really smart way to get maximum return from your advertising budget. They’re a powerful branding tool that can be used across all media platforms… digital and conventional. And a great jingle doesn’t have high burn. That means people don’t get sick of it after hearing it a bunch of times. It actually becomes this gentle earworm that people sing along to themselves almost unconsciously. Bad jingles get a bad rap…as they should. But a great jingle? Man, it’ll move demographic mountains for you.