Blog

Music is A Gift

Posted On:

, by Bill


“It’s that time of year again. . .”, the opening line of the holiday song we were inspired to write for our hometown Cincinnati.  You can hear it here.  It enjoyed several years of airplay in Cincinnati and Nationwide, and local TV outlets used it for station Christmas Promos.  You’ll find a sample here. Yep, not everything’s a Jingle.  Sometimes a person, group, or occasion is kindling for an original!  We’ve written and produced many over the years, and are still at it, along with Jingles of course.  We’ve also done dozens of Christmas Song Parodies and Christmas Station Jingles, which you can check out here…

We Have to Keep Learning

Posted On:

, by Bill


Yup.  Have to do it.  We have to do it for you, our clients.  In the Audio Production world, failure to learn about and adapt to new technology means…well…failure.  This is especially true in the music production and Jingle world.  Just like real world tech is always evolving, new music products and techniques are always popping up.  New, but not necessarily good.  And therein lies the rub…

You’re In Good Hands       (With Us)

Posted On:

, by Bill


We work with a lot of clients that are new to the whole Jingle process,  and it’s it our job to educate them in the most streamlined fashion possible.  That’s our mandate.  Because if we’re creating a kickass Jingle for them we simply can’t do it alone.  Sure, we’ll do most of the heavy lifting, but we need our clients to bring special insight about their business to the party.  Then. . . we need our clients to Trust Us.  Two words that are the keystone to success in our business.  Trust Us…then understand that You’re. In. Good. Hands. With. Us.

CLIENT SERVICES.  WHAT IS HAPPENING?

Posted On:

, by Bill


Something is going on in the Client Services “World” and it’s not good.  It seems like a recent development.  I’m talking about basic human communication while either rendering or purchasing services.  This negative trend isn’t restricted to any one area of commerce either.  Here at Creative Mills, we make it a PRIORITY to excel in Client Services.  You wouldn’t believe the amount of time we take in doing the simple things for our clients. . .

Break the Jingle Stereotype

Posted On:

, by Bill


Some people hear the word “Jingle” and think “Ewwww. . . cheesy!”.  And you know what?  I don’t blame them one bit.  A while ago I started wondering about this phenomenon.  I mean, I know our jingles aren’t “cheesy”.  I’m 100 percent on that.  I’ve had real people say to me:  “Creative Mills’ jingles are definitely NOT “cheesy”.  So I decided to do some research. . .

Hear What You’re Getting

Posted On:

, by Bill


So you’re thinking about getting a Jingle for your company.  More than thinking about it really.  You want a Jingle to musically brand yourself, but you’re not quite sure.  You have questions:  “What will it sound like?  Will it do the job?  Most importantly, will it be worth the investment? “ Of course, our answers to those questions are: 

1.  Awesomeness. 
2.  Oh yeah. 
3.  Absolutely.

IT SIMPLY CANNOT SUCK.

Posted On:

, by Bill


Successful Jingles can be a lot of things.  They can be very “hooky”.  They can be great earworms.  They can have a great vibe.  A great vocal performance.  They can be exactly 29.9 or 59.9 seconds.  That’s a pretty cool trick if you can pull it off.  But here’s something I think we can all agree on:  A Jingle simply cannot suck.  It cannot be forgettable.  It cannot be poorly executed. . .

Words Matter.

Posted On:

, by Bill


When it comes to marketing your business, the words you choose to use can make or break you. . . even if you have “The Best Words”.  But of course you knew that.  Duh.  What I’m specifically talking about are the words you choose for you business’ slogan.  Your potential customers absorb your slogan in different ways, on different platforms.  On the radio, print advertising, streaming services, TV, Billboards, in Movie Theaters and on many forms of social media.  So how can you be sure your slogan will work effectively across the board?  It’s not easy, but it can be done. . .

JINGLES: THE OPPOSITE OF DORKY.

Posted On:

, by Bill


We are, among other things, a Jingle Company.  One of the top Jingle Companies in the country (Insert our own horn toot here).  But seriously, we don’t say that to brag.  It’s been a long journey to get to where we are today.  Me?  A really wet-behind-the-ears version of me wrote and produced my first jingle in 1992.  It was for LaSalle State Bank, when Creative Mills Productions was just a gleam in my dog’s eye.  It was a really strong jingle and it worked!  But that was then….and this is now.

The Best 5 Letter Word:  Trust

Posted On:

, by Bill


As we were looking over our 3rd quarter books recently, one thing stuck out to us:  The number of clients we have that are repeat or returning customers.  This kind of crept up on us.  I mean we’ve always had our fair share of clients coming back to us but the number has really jumped this year.  And this is a really good thing.  What does it say about the Creative Mills brand?  It says our work is high quality, delivered on time.  It says we’re dependable.  It says we’re trustworthy. Think about that word.  Actually think about the word within the word:  “Trust”.  It’s the lynchpin of our whole operation. . .

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