Should your Jingle be in a style of music you like?
On a typical day a potential client contacts us looking for a jingle. Not just A Jingle. A Jingle that’s got a great earworm, is hooky, and can take your marketing to another level. No problem. We’ve produced thousands of them over the last 25 years. Why should this project be any different? Well here’s why. Sometime, after going through the Jingle Pre-Production process, a conference call establishing lyrics, musical direction and vocal direction, and a targeted demographic group…in this case…Moms 25-45, the client says something along the lines of “We also would like the vibe to be kind of Springsteen like.”
Wait. What? We’ll ask why and the client proceeds to tell us they really love Bruce Springsteen. Taking nothing away from Bruce (he’s sold 64.5 million albums) We’re targeting 25-45 YEAR OLD MOMS over here!
Actually we’ve become very comfortable explaining why the style of music you like has literally nothing to do with what will work for your musical branding. And 95% of our clients understand right away. But there are a few out there…
Don’t make the mistake of confusing personal musical taste with what will ACTUALLY WORK for you or your client. Leave that to us. As Sir Paul once said…and I am NOT in any way comparing us to the great Beatle!...paraphrasing here: “You’re not paying me for the 3 minutes it took to write “Live and Let die” the theme to the James Bond film. Your paying me for the 30 YEARS it took for me to BE ABLE to write it in 3 minutes”. In other words, help us help you get it right for your demographic.