The people who work in the marketing and production business should be thanking their lucky stars. Radio, TV, Social Media, the Internet and yes, Spotify are still rolling right along providing fantastic platforms for advertising. That said, you still need to have a killer, catchy, memorable Slogan. (Cybergraff.com)
Slogan: “A standard promotional statement used by an advertiser to influence audiences and establish a brand identity. A brief catchword or phrase, a slogan summarizes in a unique and memorable manner the essence of the creative message underlying a marketing and advertising strategy.”(source: Adage.com”)
Here’s something we know to be true: Your business MUST have a really good slogan. If you’re marketing your business and you don’t have one, get one. You know…like… “Nationwide is on your side”, “Subway. Eat Fresh”, “FedEx. When there is no tomorrow”…just to name a few. We hear ‘em all. Some are good, some are bad. We are often asked to write slogans for our clients….and to be perfectly honest, THAT can be a daunting job.
Brainstorming to come up with a new slogan is somewhat of a numbers game. That is…if you think it, write it down. (or type it into whatever device you’re on) Basically throw everything against the wall and see what kind of sticks. It’s like creative writing. Knock down all the walls and let it flow baby! 98% of what you come up with might be garbage, but that other 2%? Pure gold. The great thing is you’ll generally know it when you say it. (a general rule of thumb is if you can’t remember it after five minutes…well…it probably isn’t very good.) Sometimes you end up combining two or three slogans into one. Whatever it takes.
Lastly, use your slogan everywhere. Social media, online, radio, TV, and print. Pound it into the mainstream unconsciousness. Be relentless with it. So have a slogan. Have a Slogan that Rocks.