Your business name along with an ear burning, memorable jingle may be the vehicle that gets the fish AROUND the boat, but a great, dominating slogan will get the fish IN the boat every time. . . even if they don’t know it’s happening. Think about it. No matter what you find online researching this topic, sometimes it’s just experience and aging that informs. You know, like a good scotch. Nike’s brilliant 1988 slogan “Just Do It” was landscape shifting. But for me, the all-time great slogan is McDonald’s “I’m Lovin’ It!” written by Pusha T and performed originally by Justin Timberlake. It’s perfect. It doesn’t ask you to do something, it doesn’t ask you to imagine something, it doesn’t ask you to feel something. It’s just a simple statement that weaves the “You“ and The “We” with the “I”. Amazing really. It’s just. . . “I don’t know what you’re doing, but I’m LOVIN’ it!” When you put the power of that slogan with a Jingle Melody you can’t get out of your head, the competition is doomed. Just like they planned it.
So, the first thing to do when you’re planning on launching a branding campaign is some audience testing with the best slogans you can come up with. And if you can’t think of one, you can always come to us! We Do Slogans.