The Unknowns and Knowns

Right now in the US and around the world, people are wondering about the economy.  Will the new administration do some things that will upset consumer confidence in the long-term? Or in the short term? Those are “Unknowns”. There are “Knowns” however, and one of them, without a doubt, is this:  music branding for small, medium, and large businesses still remains the most effective way to drive and expand your customer base. It could be an actual song for your business.  Not a cheesy, jingley piece of crap, but a true “Earworm”.  A hit song for your business to use as a marketing tool.  There are now more platforms than ever to help spread your marketing message. . . to get eyeballs and ears.  And make no mistake, jingle writing is no easy feat.  It sometimes takes decades to develop the composition and production chops required to write killer hooks and earworms.  And here’s a key thing for any business owner to understand:  when we write a jingle, we are writing that jingle completely targeting your demographic audience.  Of course we want you to love your new jingle, but the most important thing is it’s loved and remembered by your potential clients.  Just because YOU love Bruce Springsteen doesn’t mean a Bruce Springsteen type jingle will work and drive business to your website and through your door.  So let’s get together and make a monstrous musical hit song for your business!  What are you waiting for?