Wait. What? Radio still works? Absolutely! According to the 2108 Nielson Total Audience Report 227 million adults tuned in to AM/FM each week in 2018. That’s a big number and a big opportunity for you to grow your client base. But you need to do it right.
Most of our clients want to air 30 second spots, which doesn’t give you a whole lot of time to:
1. Get your name out there.
2. Get your specific message heard and digested.
3. Get your easily digestible contact info out there.
4. Get your name out there.
Plus you have to do all of that in a conversational, engaging manner….drawing the listener in, NOT turning them off. A lot of clients come to us with a laundry list of “facts” they want to have in their radio spot. The reality is you’ll only have time to get three points or “deals” across before you have to hit ‘em with contact info/address and name. So that’s the challenge. We’ve written and produced tens of thousands of radio spots. So we can help. Click on this link to hear a whole bunch of examples. Then give us a call or shoot us an email. We’ll make sure to help you deliver a unique, strong message to your potential clients!