So you’re ready to have some radio spots produced and you’re all set to buy some airtime on a highly rated local station or Sirius XM. Excellent. You hire an Agency or Production Company, hopefully us, to write and produce them. So we have a conference call with you to establish a marketing strategy, give you some options, and generally get the lay of the land. Next up: We write a compelling script that communicates directly and compellingly to your exact target demographic. We consult with you and make changes as needed. Now comes the step that many of our clients take for granted. Hiring the right voice talent.
We can’t stress this enough: The wrong voice talent can kill your new spot just as the right voice talent can make your spot highly successful, cutting through the clutter and landing your message right in the laps of your specific target demographic. The obvious question….”How do we get that voice talent?” Well, aside from having excellent, experienced in-house talent, we have decades of experience in casting the exact voice for your spot. Basically, here are the 3 don’ts:
Don’t hire ”newbie” talent.
Don’t use local radio station announcers.
Don’t use talent simply because they may be less expensive.
So there you have it! Get the right Voice Talent. Then sit back and enjoy all the benefits.