As we spend more and more of time watching TV and on the web, we see companies trying to reach out, reposition themselves, showing that they’re “Here for You“.
I’m not judging these companies at all… I think there’s a time and a place for all these messages during these pandemic days. That’s the way we’re thinking about our marketing… And that’s the way you should think about yourmarketing. You don’t have to keep your profit margins at the same pre-pandemic level. Think about cutting some of your rates...I mean, unfortunately, many of you have lower overhead. These days a lot of you are having to work under your own roof, perhaps not paying rent for a shop or a store front. This is the time for thinking out of the box as people say. A time to work harder and more creatively. It may be time to start thinking about changing your business model altogether. As local TV news ratings go up with people checking in on their own local situation, purchasing air time is getting cheaper and cheaper. So think about a top shelf jingle, top shelf voiceover, TV spot, or radio spot… At considerably lower rates. That’s what we’re doing. Because… “ We’re here for you.“