So we’ve been working on this Jingles Music Branding thing for maybe 27 years or so. In our contract with our clients, we clearly state “to compose and produce a completely original :30 Full sing jingle for client X”. It’s become kind of our thing. Almost every other major Jingle company recycles their jingles to different businesses in different markets. And after five years they usually make the client re-up a payment for using the jingle for another five years. UGH. For one thing, the companies that do that end up with very weak branding Jingles. Why? Because they are shoehorning lyrics into a jingle that was originally produced for a different client Who probably had a completely different lyrics sung. In fact, years ago, we thought “heck, maybe we should give it a shot… I mean all the jingle companies are doing it right? Well, we did give it a shot… and the outcomes were not good. It’s not surprising that original jingles sound better when they’re organically composed, working with NEW lyrics to be sung over music that was written for those lyrics.
But I digress. I guess the point here is recently we had produced an original jingle for a new client and their initial response was “We want to confirm that this music has not been used previously and is completely original.” Either they were so blown away with our work that they couldn’t believe we were capable of producing such high quality music, or someone had spoke to them about these other jingle companies who recycle their music. It kind of shocked us actually. And it reminded us of these other companies… One that comes to mind… say it sounds like “Schmee em Mentury”. And they’re still doing it to this day. And the jingles generally are not very good. And while that’s sad… It makes US feel very, very, good.