You cannot imagine the number of major artists and their producers, sound engineers etc curl up in a ball and cry for their mommies each time they remember that their audience ... their FANS sometimes listen to their songs on their smart phone’s built-in speaker. We’ve had dozens and dozens of conversations about this subject with a ton of different producers, artists and writers. I mean no one’s faulting the music consumers… really. But it’s just tough, you know? Whether we’re working on a new single for an artist a new EP, or even a new jingle, it’s somewhat disheartening to spend all those hours on tracks getting jussst the right melodies, lyrics, drum sounds (that’s right, some of us don’t just rely on loops), guitar parts, killer vocals and more....then realizing our target listeners may be listening to the music through the speaker of an iPhone. (seriously that hurt just to write that). We’re mostly concerned with clients that are listening to their jingles for the first time. Often clients will listen to one of our jingles for the first time through iPad speakers. As we all know, even those suck.
OK. That’s it. I’m done venting. Please TRY To listen to music on decent headphones or on decent stereo speakers. Everybody stay safe out there. Creative Mills out.