2020. Feels like we’re living in a different universe. Oh, and you gotta love social media. All of it. I mean, there’s a lot of great stuff and a whole load of bad stuff. Everybody gets to come to the party and weigh in with their “opinion”. Isn’t that great? And there’s no need to be armed with things like facts, research, experience or even the truth. Just come on out… be read, be heard and be seen. You can read anything about anyone, anytime, anywhere and you never really know if there’s any truth to it. So I thought “Hey, maybe WE can do that with our newest blog”. So here goes:
UNBELIEVABLE second quarter for us here at Creative Mills. Among many other projects, we’ve worked on a jingle, original music and spot development for Sony’s new toenail held i-Camera 20.0. Sony flew us out to LA for production, and from there we traveled by catamaran to Alaska where we spent a week re-creating actual ice fishing ambience for the last :07 of the radio commercial. Never realized how HARD is to cut an actual hole in 6 inch thick ice, but it was well worth it…got some great “nat sound” that really brought it all together. We also sampled some penguins mating and used that in the their new Jingle which worked out great, except for the one female penguin who was super talented but a major “diva”, and wanted to do complete re-writes on everything. What a drag right? On second thought…I think we’ll stick to writing about real stuff. That actually happened. Or just stuff we know about. We ARE working on a big Jingle project for a dog food company with an east coast agency that we love. And they pay on time. Not as splashy as the made up stuff, but it’s the truth. No lie.