What’s the Magic?
How do we create the magic between us and our clients? What are the questions most asked by them? Okay, 2nd question first. Simple: “How do we know we’ll like it? Will you keep working on it until we’re happy? What if we don’t like it?” Well, once you’re familiar with the entire Jingle Creation Process (JCP),everything becomes simplified. What is the Jingle Creation Process (JCP)? Now THAT is a great question. Here are our 7 steps to completing the Creative Mills Jingle Creation Process successfully:
1. YOU CONTACT US and indicate you’re interested in having us create a custom jingle for your business.
2. WHAT’S BEST FOR YOU? We discuss the kind of Jingle package that will drive your customers through your doors, on to your site, and into your world to use your product or service. (:30, :60. Sing In, Sing Out, Mini Jingle?). Along the way we’ll lay out our very negotiable pricing structure.
3. ONCE YOU DECIDE on the kind of Jingle Package you want, we send you the JCP Prep sheet along with our Music Agreement, which we’ll both fill out completely and sign.
4. YOU SCHEDULE A JCP CONFERENCE CALL with our Executive Producer, Client Services Director, and your company’s decision maker(s), at which time we discuss, in depth; the target demographic, musical style, lyric content, general tone and direction, and deadline.
5. WE BEGIN COMPOSING and producing your Custom Jingle. Only when it’s complete and broadcast ready will we present it to you. When it comes to musical and vocal production we set a very high bar, so you won’t be getting any “rough versions” during the process.
6. YOU (the Decision Makers) LISTEN TO THE JINGLE. We’ll address any concerns and make changes/revisions if required.
7. ONCE WE HAVE A FINAL PRODUCT (a jingle that kills!), we’ll create the many different versions or “mixouts” of your Jingle that are included as part of your package.
There it is. 7 Steps to a whole new Branding Tool for your Company. Literally 95% of our Jingle clients are thrilled after no more that 1 revision. THAT is a direct result of the JCP sheet and Conference Call. Sometimes it requires a few times re-working things. Whatever it takes. If you’re not happy, our business is not sustainable. If you have more questions, reach out to us. . . we’d love to talk.
Social Media. Meh.
2020. Feels like we’re living in a different universe. Oh, and you gotta love social media. All of it. I mean, there’s a lot of great stuff and a whole load of bad stuff. Everybody gets to come to the party and weigh in with their “opinion”. Isn’t that great? And there’s no need to be armed with things like facts, research, experience or even the truth. Just come on out… be read, be heard and be seen. You can read anything about anyone, anytime, anywhere and you never really know if there’s any truth to it. So I thought “Hey, maybe WE can do that with our newest blog”. So here goes:
UNBELIEVABLE second quarter for us here at Creative Mills. Among many other projects, we’ve worked on a jingle, original music and spot development for Sony’s new toenail held i-Camera 20.0. Sony flew us out to LA for production, and from there we traveled by catamaran to Alaska where we spent a week re-creating actual ice fishing ambience for the last :07 of the radio commercial. Never realized how HARD is to cut an actual hole in 6 inch thick ice, but it was well worth it…got some great “nat sound” that really brought it all together. We also sampled some penguins mating and used that in the their new Jingle which worked out great, except for the one female penguin who was super talented but a major “diva”, and wanted to do complete re-writes on everything. What a drag right? On second thought…I think we’ll stick to writing about real stuff. That actually happened. Or just stuff we know about. We ARE working on a big Jingle project for a dog food company with an east coast agency that we love. And they pay on time. Not as splashy as the made up stuff, but it’s the truth. No lie.