Most businesses we talk to think that spending money on a Customized Jingle is a "Big Expense" but in reality, a Customized Jingle will save you money. A lot of money. It’s pretty simple really. If you’re advertising on Radio, TV, You Tube or any other platform, every time you have a new spot produced, it’s can cost somewhere between $400 and $1000 per spot for full production. So if you have say, 6 new commercials created each year for your business over 2 years time, you’re paying somewhere in the ballpark of $2,400-$6,000. Ouch. Now, you could opt to have a local radio or TV station do the production, which, ahem, with a few exceptions, we seriously don’t recommend.
BUT, if you already have a kick ass Jingle, you can air your Full Sing Jingle anywhere, on any platform with no production costs. Your messaging is already built into the Jingle. If you want to alter some specific messaging, like say a special deal you have going on, you can simply use a “Sing In” version of your Jingle (vocals at the beginning) or a “Sing Out” version of your Jingle (vocals and the end), of even a “Donut” version of your Jingle (Vocals at just the beginning and the end with space in the middle for an announcer you only have to account for the voice over and script which dramatically reduces your cost. You’re not dealing with massive creative, music library costs, effects costs, multiple voice talent and/or on screen costs, etc. Why? Because you’re killer branding element is already in place. It’s called your Killer Jingle Hook which is being ear wormed into every listeners helpless brain whether they like it or not.
Look, the effective use of Jingles has been well documented. Go ahead. Google it. Great Jingles beat every other form of creative when it comes to creating massive brand awareness for your company. Enjoy it. And save some big bucks while you’re at it.