Jingles. . . The Timeless Marketing Tool.

At this point, most people in the marketing game understand that branding music is a strongest way to convey a message, both on mainstream media and other platforms.  Specifically, jingles.  Sometimes as little as a three note melody can explode into an unforgettable earworm. You hear them all the time in pop music.  Jingles are just a shorter means to an end. Take Taylor Swift's smash hit "Cruel Summer" from the movie “Barbie”. The first two bars of the catchy hook contain just three notes. That’s it:  “And it’s new, the shape of your body. It’s blue, the feeling I’ve got…”.  simple yet powerful. A great jingle is just that.  And a great jingle can be the difference between business failure, and business success.  Here’s the catch:  there are a few jingle companies out there who don’t produce great jingles. Their product is bad to average.  No memorability.  No earworm.   These companies even create websites. . . often without demos on them, to lure unsuspecting small business owners into signing a contract. You can probably guess the end result. You just have to ask yourself a few key questions:

Have any of the individuals with these “jingle” companies written a hit song for top 40 radio?  We have.

Have any of the individuals with these “jingle” companies written music for film? We have.

Have any of the individuals with these “jingle” companies written music for TV?  We have.

If you own a business that has never dealt with using jingles for branding purposes, it can be somewhat intimidating.  And that’s totally understandable.  At Creative Mills Productions, we take the time to walk you through every step of the way. No question is a bad question and 99% of the time, the end product. . . the jingle. . . creates monstrous brand awareness that could never come from the spoken word or some kind of gimmicky animation.  When done right, jingles work.  Just make sure you get with the right jingle partner. And that’s us.