Frequency, Frequency, Frequency.

Here’s something that might surprise you:  Bang for buck, radio advertising is still a great marketing tool and definitely should be in you branding toolbox.  Caveat here:  When done properly. What does that mean?  It means you have to be smart when placing your ad “buy”.  I mean, why spend good money on excellent radio production or JIngle if your spot doesn’t get heard enough?  Find the station or stations that cater to your target demographic, then find the strongest day parts on those stations.  Then. . . and this is the most important thing. . . buy with high “frequency”.  Buy in Bulk.  Think:  Sam’s Club.  Costco.  WalMart.  The bigger ad package you buy, the more people hear your message AND you get more bang for your buck.  Negotiate with stations.  They want your money. And you want their audience.

For example, if your local Top 40 station has strong ratings from 6am-9am, place the bulk of your radio ad buy during that morning show.  It’s going to be more expensive than other departs on that station, but if your 30 second spot is well crafted and executed, by using say, Creative Mills, you will reach a very large piece of the pie. . . people that are listening at that time.  In the ad word it’s called frequency.  Kind of the same as real estate but instead of “Location, Location, Location”, it’s “Frequency, Frequency, Frequency”.   It’s a simple concept.  And it works!

It Doesn't Matter What Kind of Music You Like

Should your Jingle be in a style of music you like?

 On a typical day a potential client contacts us looking for a jingle. Not just A Jingle.  A Jingle that’s got a great earworm, is hooky, and can take your marketing to another level.  No problem.  We’ve produced thousands of them over the last 25 years.  Why should this project be any different?  Well here’s why.  Sometime, after going through the Jingle Pre-Production process, a conference call establishing lyrics, musical direction and vocal direction, and a targeted demographic group…in this case…Moms 25-45, the client says something along the lines of “We also would like the vibe to be kind of Springsteen like.”

 Wait. What?  We’ll ask why and the client proceeds to tell us they really love Bruce Springsteen.  Taking nothing away from Bruce (he’s sold 64.5 million albums)  We’re targeting 25-45 YEAR OLD MOMS over here!  

 Actually we’ve become very comfortable explaining why the style of music you like has literally nothing to do with what will work for your musical branding.  And 95% of our clients understand right away.  But there are a few out there…

 Don’t make the mistake of confusing personal musical taste with what will ACTUALLY WORK for you or your client.  Leave that to us.  As Sir Paul once said…and I am NOT in any way comparing us to the great Beatle!...paraphrasing here:  “You’re not paying me for the 3 minutes it took to write “Live and Let die” the theme to the James Bond film. Your paying me for the 30 YEARS it took for me to BE ABLE to write it in 3 minutes”.  In other words, help us help you get it right for your demographic.  

This. . . is how. . . We do it.

How do we go about creating a killer jingle for our clients? Well, it’s a tried and true formula that’s worked for 25 years.  Once you hire us, we make it our business to learn about YOUR business. What is your product?  Who do you primarily sell to?  Have you done broadcast/web/social media marketing in the past? If so, what business name do you go by?  Example:  “Myers and Sons Awesome Plumbers” vs. “Meyers and Sons”  Do you have a slogan?  Example: “We do it right!”  Would you like us to help you develop one?  That’s just the groundwork.  Next, we work with you to define a “Musical Style” that will resonate with your demographic client base.  

All of the above is accomplished by you taking a few minutes to fill out our “Jingle Prep Sheet”.  Once we get it, we’ll schedule a conference call with you to make sure everyone is on the same page.  Then, we write, arrange and produce your jingle.  Once you hear it, you may want us to make some changes.  No problem there! We’ll make those revisions ASAP…and if you have more changes….we’ll make those too.  Bear in mind, we won’t even let you hear your jingle unless we feel GREAT about it.  If it’s not good enough to go on our demo reel, you won’t hear it.  Once you’re happy and sign off, we produce all the different versions of your jingle and send them your way.  (Different lengths for the announcer, instrumentals, etc.)  And…we’re able to turn it all around in as little as 3-5 days if needed.  So go ahead…hit us up through our website or give us a call!

Our Work Speaks For itself.

It’s always been hard for businesses to seek out quality production companies to handle their Jingle or Radio Commercial needs.  This is even more true with those who are new to the whole process.  The problem is two fold:  One. . . lack of experience, and two. . . the search landscape.  That is, shopping on the almighty internet or through word of mouth.  You have to trust the jingle and commercial samples the company you’re researching provides, and then. . . ALWAYS ask for client references!  Combined, these 2 resources provide a valuable baseline from which you can make an informed decision. If the work sounds excellent and multiple references give you the green light, you’re usually gonna be in good shape.  Then comes the hard part:  You absolutely have to trust us to deliver the goods.  This is what successful companies do when hiring sub-contractors.  I know it’s what we do.  If we’re hiring a new marketing person/company, we want to talk to those who have worked with them.  When we went looking for a contractor to update our main studio, we interviewed a few of them, got referrals, picked our guy, then trusted him to do his job.  And it turned out great.  We didn’t constantly question what he was doing every step of the way. We don’t know a thing about studio remodeling.  But he did know. . . and he rocked.  Trusting someone with your business can be hard to do. But it’s okay.  You can really trust us on this. Really. 

Just Trying to Keep You Out of the Loop

I remember back in the day when the world discovered MIDI.  I was in the studio working with a Columbia Records artist/producer and we were playing around with triggering some sounds through midi. Sometime into the session I turned to him and said, paraphrasing here, “You know what’s happened?  All of the idiots have just been invited to the party!!”  What I meant was….with the advent of MIDI recording, people who didn’t have real music “chops” like…being competent at playing guitar, bass, drums, horns, etc. were now going to be able to compete with us idiots who spent the 10,000 hours getting proficient at playing an instrument or two at a high level.  What would that mean for me?  It meant I would just have to be better.

 Fast forward to the here and now I had an interesting conversation with a person in the commercial production biz who I really respect a lot.  Somewhere along the way we started discussing jingles and he said something along the lines of…and I’m paraphrasing ‘…well jingles are really easy money now.  I mean with Garageband and all the loops out there, a guy sitting in his underwear can slap something together in a half an hour…’.  That really hit me.  HARD.  ‘Cause we don’t use pre-fab music loops much.  We write and perform drums, piano, guitar, bass, horns, strings, vocals, you name it.  Occasionally we’ll use something for percussion or effect but that’s about it. It takes longer to write music this way, but the end result is always something with feeling and heart.  And it’s original.  It’s one of our main selling points to our jingle clients. Garageband and music loops have made it possible for people with little or no experience at writing and producing music to “assemble songs”.  Some have become pretty good at it.  But because the process isn’t organic…built from the ground up and based on years and years of practice and performance…the finished product lacks emotion.  And heart.  So I guess we’ll keep doing that thing we do. We may take longer and on the whole make less money per hour, but we rest easy knowing the music comes from the heart.  And you can’t loop heart. You just can’t.

YOU’RE BETTER OFF WITH A HIT SONG.

Once in awhile we’ll hear this from a jingle client:  “I want something upbeat, contemporary and fun. . . but not too “Jingle-ly”. Jingle-ly?  What does that mean, exactly?  Does it mean no bell-like sounds in the track?  Do we direct our singers to remove all loose change from their pockets? Should we mute Santa and his sleigh?  Turns out there is no definitive answer AND there can be a very fine line here.   But here’s how we have come to define this issue.  If a jingle is catchy, punchy, fun, and executed musically at a high level, it’s probably not too “Jingle-ly”.   The reality is because jingles have a unique purpose…to really BRAND a client….they stand alone on the musical landscape. They can’t be compared to pop or folk songs, which aren’t boxed in by business slogans and targeted demographics.  But they can be a VERY effective marketing weapon.  

The best way to stay away from that Jingle-ly thing is to do a full sing 30 or 60 second jingle; one that has vocals throughout.  That way we can get more into “song” mode and tell a story.  It gives us a chance to flesh out and develop a theme.  You know. . . like a hit song. . . which ironically, is what we had in the back in the day. Yup.  We had a song on the radio and on the charts.  Imagine that.  So say it with us:  Catchy.  Punchy. Fun.  Well executed.  Like a Hit Song.  Pretty simple.  Really.  

IN 2019 PEOPLE ARE STILL DOING IT! Using Jingles that Is.

From Madison Avenue to Hollywood Boulevard, advertisers Big and Small have figured it out. Original music and original jingles have monstrous branding power.  We think The Barnes Firm sums it up nicely here.  Not only that, but in many ways, ad campaigns have replaced Top 40 Radio as launching pads for new songwriters and artists.  With dwindling album sales the past few years, indie artists have partnered with A List corporations like Apple, Converse and Bud Light to put the pedal to the branding metal.  Smaller companies have followed suit, hiring composers and production companies to come up with finger snapping melodies and grooves that ultimately drive new business.  

Jingles are a really smart way to get maximum return from your advertising budget.  They’re a powerful branding tool that can be used across all media platforms… digital and conventional.  And a great jingle doesn’t have high burn.  That means people don’t get sick of it after hearing it a bunch of times.  It actually becomes this gentle earworm that people sing along to themselves almost unconsciously.  Bad jingles get a bad rap…as they should.  But a great jingle?  Man, it’ll move demographic mountains for you.

How Using a Jingle Can Save You Money

In our experience, people often think of purchasing their own customized jingle as a “Big Expense”, but in reality, a Customized Jingle will save you money. Like, A LOT. Think about it. If you don’t have a jingle and you advertise on radio or TV, every time you have a new spot produced, you’re gonna pay somewhere between $400 and $1200 per spot for full production. (Unless you have a local radio or TV station do the production, which, with a few exceptions, we don’t recommend). So you have say, 5 new spots created each year for 2 years and you’re paying somewhere in the ballpark of $4k-$9k. Ouch.

Now, if you already have a kickass jingle, and you’re paying for a radio spot, you only have to account for the voice over and script which dramatically reduces your cost. You’re not dealing with massive creative, music library costs, effects costs, multiple voice talent and/or on screen costs, etc. Why? Because your killer branding element is already in place. It’s called your Killer Jingle Hook which is being earwormed into every listener’s helpless brain whether they like it or not.

It’s been well documented. Go ahead. Google it. Great jingles beat every other form of creative when it comes to creating massive brand awareness for your company. Enjoy it. And save some big bucks while you’re at it.

RADIO IS STILL A THING??

Yup.  At least that’s the verdict from the Nielson 2nd 2018 Quarter Total Audience Report.  According to Nielson, which has been the Radio audience barometer for decades, 227 million adults tune into AM/FM radio each week. What does this mean for the average small business?  Simple.  During any given week there are millions of radio listeners in your market.  Most of them are ready and willing to listen to your radio message while sitting in their car or in a store shopping.  Radio commercials are still one of the best vehicles through which you can deliver your sales message, reminding them why your product or service is exactly what they need to make their lives better. So that’s settled.  And that means you need some really targeted, effective top shelf radio commercials.  Sometimes local radio talent can be effective getting your message out…that’s if they’re an “on air” talent who’s a household name in your market.  But the most effective way to get that targeted radio spot produced is to hire a production company that has access to dozens of unique voice actors and one or two seasoned, kick ass producers. Hmm who fits that description? Us, that’s who!

Click here to get a feel for what we can deliver. . . 

With over 25 years experience in creating marketing plans, writing and producing highly effective Award Winning Radio Spots, we’ll get you your radio demographic to not just listen…but to “hear” and most importantly “act” in response to your ad. It’ll cost nothing to have a conversation, but it could be costly not to.  Dat’s right.  Radio is still a thing. 

IT'S JUST A MATTER OF TRUST.

Right?  That’s what Billy Joel said.  It’s what most of our clients say at the beginning of our business relationship.  That they trust us.  Especially our jingle clients.  Well we thought we’d walk you through it from our perspective.  And keep in mind, 98% of our clients are completely awesome to work with.  So here’s how it goes:

1.     A business reaches out to us to inquire about having an original jingle written and produced for them. 

2.     We respond, providing the required details abut The Process, cost guidelines, and turnaround time.

3.     We set up a conference call with the client and the decision makers, doing a deep dive into their specific business model, their demographics, and what kind of jingle would work for them. Sometimes the client has the style of jingle and lyrics all worked out and communicates that to us.  But this is rarely the case.  Most of the time our new client says something along the lines of “Well you guys are the experts! We trust you!  We say ”That’s great….we’ll knock it out of the park for you!”  (By the way, we say that because we’ve been writing, performing and producing music our entire adult lives.  We’ve had a hit song on the charts.  We’ve put kids through college doing this.  This is who we are.  This is what we do.)

4.     We write up a music agreement for our new client to sign and away we go.

5.     Within a week or two we’ve written and produced a tight, bright, hip jingle with a killer ear worm melody and vocals and we send it off to our client.  (Bear in mind we’ve gone through many iterations of melodies and production ideas, discarding all of them except for the final version…which is what we send off.) 

Now this is the point at which we get client feedback.  And usually it’s good feedback ranging from “We love it!” to “We love it but we can’t quite understand this lyric, can you make some adjustments?”  But a vey small percentage of the time the feedback like “We played it our office and nobody likes it.”  Or “My husband/wife heard it and doesn’t think it’s good.”  Sigh.  And that’s when we explain to them the people who they are asking to evaluate their jingle have… Never. Been. Asked.  To.  Evaluate.  Music.  From. A. Marketing. Perspective.  In Their Lives.  Yet these are the people you’re listening to.  Usually everything works out as we explain to them “You wouldn’t trust us to come in and evaluate how you’re running your restaurant chain…so why are you listening people with no music experience evaluate what we do?”  So it IS just a matter of trust.  Just like the Piano Man said.   

GETTING THE RIGHT TALENT

So you’re ready to have some radio spots produced and you’re all set to buy some airtime on a highly rated local station or Sirius XM.  Excellent.  You hire an Agency or Production Company, hopefully us, to write and produce them.  So we have a conference call with you to establish a marketing strategy, give you some options, and generally get the lay of the land.  Next up:  We write a compelling script that communicates directly and compellingly to your exact target demographic.  We consult with you and make changes as needed.  Now comes the step that many of our clients take for granted.  Hiring the right voice talent.

We can’t stress this enough:  The wrong voice talent can kill your new spot just as the right voice talent can make your spot highly successful, cutting through the clutter and landing your message right in the laps of your specific target demographic.  The obvious question….”How do we get that voice talent?”  Well, aside from having excellent, experienced in-house talent, we have decades of experience in casting the exact voice for your spot.  Basically, here are the 3 don’ts:

1. Don’t hire ”newbie” talent.

2. Don’t use local radio station announcers.

3. Don’t use talent simply because they may be less expensive.

So there you have it!  Get the right Voice Talent. Then sit back and enjoy all the benefits.

WE MAKE RADIO WORK FOR YOU.

Wait. What?  Radio still works?  Absolutely!  According to the 2108 Nielson Total Audience Report 227 million adults tuned in to AM/FM each week in 2018.  That’s a big number and a big opportunity for you to grow your client base.  But you need to do it right.

Most of our clients want to air 30 second spots, which doesn’t give you a whole lot of time to:

  1.     Get your name out there.

2.     Get your specific message heard and digested.

3.     Get your easily digestible contact info out there.

4.     Get your name out there.

 Plus you have to do all of that in a conversational, engaging manner….drawing the listener in, NOT turning them off.  A lot of clients come to us with a laundry list of “facts” they want to have in their radio spot.  The reality is you’ll only have time to get three points or “deals” across before you have to hit ‘em with contact info/address and name.  So that’s the challenge.  We’ve written and produced tens of thousands of radio spots.  So we can help. Click on this link to hear a whole bunch of examples.  Then give us a call or shoot us an email.  We’ll make sure to help you deliver a unique, strong message to your potential clients! 

THE YEAR OF THE JINGLE

Look, with the average consumer receiving 5,000 to 20,000 brand messages a day it’s tough to break through that clutter with somebody reading a voice over or some video imaging.

Music, and more specifically Jingles have a unique edge here. Think about it.  We teach children through different forms of music.  Nursery rhymes are a perfect example.  They help our kids learn how to form sentences and they’re remembered forever. Putting words to music makes the message much stronger and THAT makes jingles a major marketing power just like it always has and always will. 

 Not to get all scientific on you but according to noted Brandy Miller of the communications firm Creative Technology Services, “Jingles activate multiple brain lobes simultaneously. The motor center is activated in order to process the rhythm, the auditory center is activated in order to process the sound, the language center processes the lyrics and the limbic system processes the overall emotional core of the song. It’s a powerful recipe.”

 Unlike other marketing tools, Jingles will trigger an emotional response when executed properly.  The 877-CASH NOW Jingle?  They have a couple different versions of it one of which we wrote and produced. Just sayin’, 2020 is going to be the year of the Jingle.  Bet on it.

LET'S EVOLVE TOGETHER.

“e·volve” - verb

 Develop gradually, especially from a simple to a more complex form.  “The company has evolved into a major chemical manufacturer”

Synonyms: develop, progress, advance, move forward, make headway, mature, grow, expand.

It’s time to start thinking about evolving.  To start thinking about audio branding in a different way.  It used to be “. . . Hey let’s drop a ton of our budget on video production. . . audio?  Well yeah. . . we’ll find something to put in there…”  Now?  According to research from Mediatel: “Brands are beginning to think about sound branding in the same way as logos and brand images – i.e. with strategic and creative intent.  That means creating a coherent audio strategy which compliments the brand’s visual, social and cultural equity, across all their touchpoints; a soundtrack or score that’s so true to your brand that, should your consumer hear a piece of audio collateral for the first time (an advert soundtrack, for example) the integration of the core sonic DNA makes it identifiable immediately.”

A lot to take in. . . but essentially it’s using audio to create an “Earworm”.  And yes, it can be a jingle. . . but it can also be something else sonic that you customer base will recognize instantly.  Like a Sonic Logo.  Or just two or three words sung in a arresting style. . . that make your head snap.  Or a combinations of sounds and attitude that strike just the right chord for your demographic base.  The catch?  You need to work with experts who are evolving right along with you, with decades of experience creating marketing campaigns and executing them at the highest level.  As you can probably tell if you’ve sampled audio from our site. . . well. . . that’s us.  Creative Mills Productions.  Let’s evolve together.

A NEW CLIENT BASE IS HERE

For years, we’ve been producing Jingles and Imaging for all kinds of clients worldwide. Some of them have been “Podcast Clients”.  And I mean, that was cool.   From Podcasts about “How to Bake bread” to Podcasts about “How to Get Rich” to Podcasts about “How Not to get Rich”. According to Blubrry, there are roughly 540,000 podcast titles out there and that number goes up by about 2,000 every week. There are 65 podcasts about knitting and 76 about wrestling and let me tell you my wife’s Reverse Falling Powerslam is something to behold! (Also why I’m thinking about having back surgery)

What does mean for us? Well for one, we’re starting to do A LOT of Podcast production, from Jingles to Music Bumpers, to Straight up Voice Over Intros and Outros.  Two, the type of creativity we can use is dope. (Dope?  Isn’t that what the kids were saying 25 years ago?) You can check them out on our Podcast Jingles and Imaging page.  The obvious hurdle for most podcasts is how to cut through all the clutter and be able to make a dent in listenership. And it’s not easy.  You have to have Great Content and Killer Imaging. And that’s where we come in.    

EVENT-FULL OF MUSIC

Throughout the year, organizations and corporations come to us to write and produce song parodies which they plan to use during a group event.  How do we come up with Corporate Song Parodies?  Well, there are a few variables.  For example, sometimes the client already has a song in mind and maybe even some lyrics.  But even if they’ve chosen the song, it’s best to leave the lyrics to us.  Over the years we’ve produced a zillion song parodies.  Okay maybe not a zillion, but you get the idea.  I’m always tasked with writing the lyrics, or in the case of song parodies, re-writing the lyrics, which ain’t as easy as it sounds.  I mean, you still want the parody to sound good, right?  So you gotta make sure the new lyrics are singable and the vocalist has a good ear for imitation.  

Once we know what song we’re going to use, we get as much information as possible from the client about whoever or whatever the parody is going to be about.  Then we take the finished lyrics into the studio where we either create the music ourselves or use a well produced karaoke track (as long as our client isn’t planning on using the parody as a marketing tool).  Once we have the instrumental, it’s time to zone in on the vocals.  Our producer combs through the actual song, learning the singer’s idiosyncrasies.  Based on that information, he selects one of our singers that seems to fit the song best.  At this point we record the lead vocal track, while constantly referencing the lead vocal of the original song.  Finally, we attack the background vocals the same way.  We do the final mix…and Boom!  Off to the client it goes for approval.  In most cases they ask us to produce a video or slide show to go with it.  While an intense process, it can be really satisfying.  So, next time you need a Corporate Song Parody, who you gonna call?  Creative Mills, that’s who. 

MUSIC IS A GIFT

“It’s that time of year again. . .”, the opening line of the holiday song we were inspired to write for our hometown Cincinnati.  You can hear it here.  It enjoyed several years of airplay in Cincinnati and Nationwide, and local TV outlets used it for station Christmas Promos.  You’ll find a sample here. Yep, not everything’s a Jingle.  Sometimes a person, group, or occasion is kindling for an original!  We’ve written and produced many over the years, and are still at it, along with Jingles of course.  We’ve also done dozens of Christmas Song Parodies and Christmas Station Jingles, which you can check out here…  If you’ve ever wanted to put something to music, give us a jingle and we’ll write you a song!

Got a business event coming up or special occasion you’re celebrating?  Maybe your brother Dave is turning 40. . . maybe your best friend is leaving the company. . . what if Mom and Dad are celebrating their anniversary. . . getting married?  Divorced?  Okay, we kid because we care.  

The point is, music moves people, and we’re your Full Service, Special Occasion, Custom Music source.  Top-Shelf Music Production.  We eat, live, and breathe it. 

WE HAVE TO KEEP LEARNING

Yup.  Have to do it.  We have to do it for you, our clients.  In the Audio Production world, failure to learn about and adapt to new technology means…well…failure.  This is especially true in the music production and Jingle world.  Just like real world tech is always evolving, new music products and techniques are always popping up.  New, but not necessarily good.  And therein lies the rub.  We have to check out new tech, music production techniques, software, etc. just to find out what makes us better and what is just a waste of time.  And that takes time.

Of course, once we find a product that can help us keep getting better and staying current, there’s usually a learning curve when applying it to our latest Music/Jingle production.  At times this can be a little mind blowing!  But the bottom line is we have to be prepared to hit it out of the park no matter what genre we’re working in.  Country, Rock, Hip Hop, Pop, Americana Guitar/Ukulele, Jazz, EDM, you name it.  From James Taylor to Drake. This what we do.  We love it.  And we have to keep learning. 

YOU’RE IN GOOD HANDS (WITH US)

We work with a lot of clients that are new to the whole Jingle process,  and it’s it our job to educate them in the most streamlined fashion possible.  That’s our mandate.  Because if we’re creating a kickass Jingle for them we simply can’t do it alone.  Sure, we’ll do most of the heavy lifting, but we need our clients to bring special insight about their business to the party.  Then. . . we need our clients to Trust Us.  Two words that are the keystone to success in our business.  Trust Us…then understand that You’re. In. Good. Hands. With. Us.

And there it is.  The single most important benefit of hiring Creative Mills to. . . out of thin air. . . write, produce, and execute a killer jingle that will get in your clients’ heads and stay there.  Because you better believe that during the process of us working together on your new jingle, there will be multiple times when you will be asked to listen to and evaluate our work.  And there will be multiple times when you will say “I don’t know.” Or “I’m not sure.”  Which is totally understandable considering 99% of you have never written, produced, executed and launched a brand new jingle package.  But that’s where the Trust comes in.  Trust in a company that’s been making a living writing and producing music for Radio, TV, Film, and now the web for over 25 years.  We will tell you when we have the melody, voices and lyrics just right.  Now you may disagree…and that’s totally cool.  But one of us has an enormously successful track record in this business and one of us doesn’t.  So the wise thing to do at that point is…Trust Us.  THAT is the Holy Grail of “How to hire a jingle company to knock it out of the park”, and we just gave it to you.  For free.  You’re welcome.  You’re in good hands with Creative Mills.

CLIENT SERVICES. WHAT IS HAPPENING?

Something is going on in the Client Services “World” and it’s not good.  It seems like a recent development.  I’m talking about basic human communication while either rendering or purchasing services.  This negative trend isn’t restricted to any one area of commerce either.  Here at Creative Mills, we make it a PRIORITY to excel in Client Services.  You wouldn’t believe the amount of time we take in doing the simple things for our clients. . . writing and re-writing emails so there’s no chance of any misunderstanding. Hey, we’re trying to buck the trend ova here!  But it’s still happening all around us.

For example, recently we were dealing with a company in the area of lawn maintenance.  The front end people kept dropping the ball on scheduling (among other things), and we were getting different stories every time we talked them. . . the usual.  Which should be unusual.  It took about 4 contentious phone calls to get things right.  Accountants should get the numbers right the first time, not after 4 tries. Cable companies who schedule visits from 1 to 3pm should never call at 8:30am and say “We’re here!”

The bottom line is that we’re still fighting the good fight when it comes to Client Services.  Standing by our word, being on time, making sure our clients are happy.  All of it.  Client Services.  What’s happening people?